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9781591846321 English 1591846323 "In the four years since Joe Nocera asked those quesitions in a controversiala New York Timesa column, the National Collegiate Athletic Association has come under fire. Fans have begun to realize that the athletes involved in the two biggest college sports, men's basiketball and football, are little more than indentured servants. Millions of teenagers accept scholarships to chase their dreams of fame and fortune-at the price of absolute submission to the whims of an organizaition that puts their interests dead last. a For about 5 percent of top-division players, college ends with a golden ticket to the NFL or the NBA. But what about the overwhelming majority who never turn pro? They don't earn a dime from the estimated $13 billion generated annually by college sports-an ocean of cash that enriches schools, conferences, coaches, TV networks, and apparel companies . . . everyone except those who give their blood and sweat to entertain the fans. a Indentureda tells the dramatic story of a loose-knit group of rebels who decided to fight the hypocrisy of the NCAA, which blathers endlessly about the purity of its 'student-athletes' while exploiting many of them- The ones who get injured and drop out beicause their scholarships have been revoked. The ones who will neither graduate nor go pro. The ones who live in terror of accidentally violating some obscure rule in the four-hundred-page NCAA rulebook. a Joe Nocera and Ben Strauss take us into the inner circle of the NCAA's fiercest enemies. You'll meet, among others . . . a Sonny Vaccaro, the charismatic sports marketer who convinced Nike to sign Michael Jordan. Disigusted by how the NCAA treated athletes, Vaccaro used his intimate knowledge of its secrets to blow the whistle in a major legal case. Ed O'Bannon, the former UCLA basketball star who realized, years after leaving college, that the NCAA was profiting from a video game using his image. His lawsuit led to an unprecedented antitrust ruling. Ramogi Huma, the founder of the National Colilege Players Association, who dared to think that college players should have the same collective bargaining rights as other Americans. Andy Schwarz, the controversial economist who looked behind the fapade of the NCAA and saw it for what it is- a cartel that violates our core values of free enterprise. Indentureda reveals how these and other renegades, working sometimes in concert and sometimes alone, are fighting for justice in the bare-knuckles world of college sports. 'Impeccably reported and written, this book puts a bullet in the heart of the country's most morally corrupt institution and will help liberate the thousands who are truly indentured.'a Buzz Bissinger, author ofa Friday Night Lights a 'This relentlessly researched, one-stop-shop exposU proves that the NCAA is a hopeless failure posing as the steward of American college athletics.'a Frank Deford,a Sports Illustrated a 'A searing indictment of th, For more than half a century, the NCAA has been one of the most powerful institutions in America, acting to prevent college athletes from receiving any money from their labours while enriching everyone else involved in college sports. In 2000 a few brave individuals took on this cartel, and paved the way for others to do the same. This is the story of a small band of renegades who, against all odds, took on the NCAA, nearly bringing it to its knees, and exposing its tyranny to a new wave of challengers., For more than half a century, the NCAA has been one of the most powerful, and impregnable, institutions in America, a cartel that has had a powerful grip on college sports and the athletes who play the games. It has helped created a $13 billion entertainment industry college sports which makes millionaires of coaches, athletic directors, and conference commissioners, while the players themselves are restricted to their scholarships scholarships that often don t guarantee a diploma or an education. Chasing their dreams of pro glory, the athletes have unwittingly signed up to a form of indentured servitude, with the NCAA as their overlords. But in 2000, three West Coast economists decided to take on this cartel, laying the groundwork for a major lawsuit. At around the same time, a UCLA football player named Ramogi Huma began an organization to help represent college athletes. With Huma s support, a quarterback at Northwestern would eventually lead a union drive. And then there wasa former sneaker marketer, Sonny Vaccaro, who was the first to pay college coaches to get their teams to wear his shoes. Hequit his job and began a crusade against the NCAA. "Indentured" is the story of how this small band of renegades, working sometimes in concert and sometimes alone, took on the NCAA, nearly bringing it to its knees.", How can the NCAA blithely wreck careers without regard to due process or common fairness? How can it act so ruthlessly to enforce rules that are so petty? Why won t anybody stand up to these outrageous violations of American values and American justice? In the four years since Joe Nocera asked those questions in a controversial "New York Times "column, the National Collegiate Athletic Association has come under fire. Fans have begun to realize that the athletes involved in the two biggest college sports, men s basketball and football, are little more than indentured servants. Millions of teenagers accept scholarships to chase their dreams of fame and fortune at the price of absolute submission to the whims of an organization that puts their interests dead last. For about 5 percent of top-division players, college ends with a golden ticket to the NFL or the NBA. But what about the overwhelming majority who never turn pro? They don t earn a dime from the estimated $13 billion generated annually by college sports an ocean of cash that enriches schools, conferences, coaches, TV networks, and apparel companies . . . everyone except those who give their blood and sweat to entertain the fans. "Indentured "tells the dramatic story of a loose-knit group of rebels who decided to fight the hypocrisy of the NCAA, which blathers endlessly about the purity of its student-athletes while exploiting many of them: The ones who get injured and drop out because their scholarships have been revoked. The ones who will neither graduate nor go pro. The ones who live in terror of accidentally violating some obscure rule in the four-hundred-page NCAA rulebook. Joe Nocera and Ben Strauss take us into the inner circle of the NCAA s fiercest enemies. You ll meet, among others . . . .Sonny Vaccaro, the charismatic sports marketer who convinced Nike to sign Michael Jordan. Disgusted by how the NCAA treated athletes, Vaccaro used his intimate knowledge of its secrets to blow the whistle in a major legal case..Ed O Bannon, the former UCLA basketball star who realized, years after leaving college, that the NCAA was profiting from a video game using his image. His lawsuit led to an unprecedented antitrust ruling..Ramogi Huma, the founder of the National College Players Association, who dared to think that college players should have the same collective bargaining rights as other Americans..Andy Schwarz, the controversial economist who looked behind the facade of the NCAA and saw it for what it is: a cartel that violates our core values of free enterprise."""Indentured "reveals how these and other renegades, working sometimes in concert and sometimes alone, are fighting for justice in the bare-knuckles world of college sports.", In the four years since Joe Nocera asked those quesÂtions in a controversial New York Times column, the National Collegiate Athletic Association has come under fire. Fans have begun to realize that the athletes involved in the two biggest college sports, men's basÂketball and football, are little more than indentured servants. Millions of teenagers accept scholarships to chase their dreams of fame and fortune - at the price of absolute submission to the whims of an organizaÂtion that puts their interests dead last. For about 5 percent of top-division players, college ends with a golden ticket to the NFL or the NBA. But what about the overwhelming majority who never turn pro? They don't earn a dime from the estimated $13 billion generated annually by college sports - an ocean of cash that enriches schools, conferences, coaches, TV networks, and apparel companies . . . everyone except those who give their blood and sweat to entertain the fans. Indentured tells the dramatic story of a loose-knit group of rebels who decided to fight the hypocrisy of the NCAA, which blathers endlessly about the purity of its 'student-athletes' while exploiting many of them: The ones who get injured and drop out beÂcause their scholarships have been revoked. The ones who will neither graduate nor go pro. The ones who live in terror of accidentally violating some obscure rule in the four-hundred-page NCAA rulebook. Joe Nocera and Ben Strauss take us into the inner circle of the NCAA's fiercest enemies. You'll meet, among others . . . Sonny Vaccaro, the charismatic sports marketer who convinced Nike to sign Michael Jordan. DisÂgusted by how the NCAA treated athletes, Vaccaro used his intimate knowledge of its secrets to blow the whistle in a major legal case. Ed O'Bannon, the former UCLA basketball star who realized, years after leaving college, that the NCAA was profiting from a video game using his image. His lawsuit led to an unprecedented antitrust ruling. Ramogi Huma, the founder of the National ColÂlege Players Association, who dared to think that college players should have the same collective bargaining rights as other Americans. Andy Schwarz, the controversial economist who looked behind the façade of the NCAA and saw it for what it is: a cartel that violates our core values of free enterprise. Indentured reveals how these and other renegades, working sometimes in concert and sometimes alone, are fighting for justice in the bare-knuckles world of college sports. 'Impeccably reported and written, this book puts a bullet in the heart of the country's most morally corrupt institution and will help liberate the thousands who are truly indentured.' Buzz Bissinger, author of Friday Night Lights 'This relentlessly researched, one-stop-shop exposé proves that the NCAA is a hopeless failure posing as the steward of American college athletics.' Frank Deford, Sports Illustrated 'A searing indictment of the power and exploitation at the heart of big-money college athletics . . . A clarion call for anyone who believes that hard-working people deserve fairness, respect, and a level playing field.' Senator Cory Booker 'This book pulls back the covers on the lives that get chewed up by college sports. It's beautifully written and compelling.' Charles Duhigg, author of The Power of Habit 'Shocking and stunning. Two of the nation's finest newspaper writers have delivered an absolute masterpiece.' Paul Finebaum, ESPN 'Painstakingly reported and deftly written, Indentured shines the brightest light yet on the hypocrisy and injustice perpet, No Marketing Blurb, The amount of money generated by college sports is staggering. The National Collegiate Athletic Association takes in $800 million just from its annual men's basketball tournament. Yet while the schools, coaches, TV networks, and sponsors all profit, the athletes themselves do not. These young stars, many from disadvantaged backgrounds, receive no compensation or endorsement deals and can be banned for the slightest infraction of NCAA rules. They put up with indentured servitude to chase their dreams of pro glory. A tiny handful each year reach the NBA or NFL, but what happens to the rest is an epic scandal: little or no real education, often no diploma, and a discouraging future. Bestselling author Joe Nocera, a "New York Times" op-ed columnist and investigative reporter, has emerged as one of the NCAA's fiercest critics. Now he delivers the definitive expose of college sports, behind the glitz of March Madness and the Bowl Championship Series. He reveals the moral, financial, and legal ramifications of an industry that claims to protect amateur athletes while exploiting their talents and hard work. He shines a powerful light on the businessmen behind the NCAA and how their hypocrisy hurts athletes at all levels.
9781591846321 English 1591846323 "In the four years since Joe Nocera asked those quesitions in a controversiala New York Timesa column, the National Collegiate Athletic Association has come under fire. Fans have begun to realize that the athletes involved in the two biggest college sports, men's basiketball and football, are little more than indentured servants. Millions of teenagers accept scholarships to chase their dreams of fame and fortune-at the price of absolute submission to the whims of an organizaition that puts their interests dead last. a For about 5 percent of top-division players, college ends with a golden ticket to the NFL or the NBA. But what about the overwhelming majority who never turn pro? They don't earn a dime from the estimated $13 billion generated annually by college sports-an ocean of cash that enriches schools, conferences, coaches, TV networks, and apparel companies . . . everyone except those who give their blood and sweat to entertain the fans. a Indentureda tells the dramatic story of a loose-knit group of rebels who decided to fight the hypocrisy of the NCAA, which blathers endlessly about the purity of its 'student-athletes' while exploiting many of them- The ones who get injured and drop out beicause their scholarships have been revoked. The ones who will neither graduate nor go pro. The ones who live in terror of accidentally violating some obscure rule in the four-hundred-page NCAA rulebook. a Joe Nocera and Ben Strauss take us into the inner circle of the NCAA's fiercest enemies. You'll meet, among others . . . a Sonny Vaccaro, the charismatic sports marketer who convinced Nike to sign Michael Jordan. Disigusted by how the NCAA treated athletes, Vaccaro used his intimate knowledge of its secrets to blow the whistle in a major legal case. Ed O'Bannon, the former UCLA basketball star who realized, years after leaving college, that the NCAA was profiting from a video game using his image. His lawsuit led to an unprecedented antitrust ruling. Ramogi Huma, the founder of the National Colilege Players Association, who dared to think that college players should have the same collective bargaining rights as other Americans. Andy Schwarz, the controversial economist who looked behind the fapade of the NCAA and saw it for what it is- a cartel that violates our core values of free enterprise. Indentureda reveals how these and other renegades, working sometimes in concert and sometimes alone, are fighting for justice in the bare-knuckles world of college sports. 'Impeccably reported and written, this book puts a bullet in the heart of the country's most morally corrupt institution and will help liberate the thousands who are truly indentured.'a Buzz Bissinger, author ofa Friday Night Lights a 'This relentlessly researched, one-stop-shop exposU proves that the NCAA is a hopeless failure posing as the steward of American college athletics.'a Frank Deford,a Sports Illustrated a 'A searing indictment of th, For more than half a century, the NCAA has been one of the most powerful institutions in America, acting to prevent college athletes from receiving any money from their labours while enriching everyone else involved in college sports. In 2000 a few brave individuals took on this cartel, and paved the way for others to do the same. This is the story of a small band of renegades who, against all odds, took on the NCAA, nearly bringing it to its knees, and exposing its tyranny to a new wave of challengers., For more than half a century, the NCAA has been one of the most powerful, and impregnable, institutions in America, a cartel that has had a powerful grip on college sports and the athletes who play the games. It has helped created a $13 billion entertainment industry college sports which makes millionaires of coaches, athletic directors, and conference commissioners, while the players themselves are restricted to their scholarships scholarships that often don t guarantee a diploma or an education. Chasing their dreams of pro glory, the athletes have unwittingly signed up to a form of indentured servitude, with the NCAA as their overlords. But in 2000, three West Coast economists decided to take on this cartel, laying the groundwork for a major lawsuit. At around the same time, a UCLA football player named Ramogi Huma began an organization to help represent college athletes. With Huma s support, a quarterback at Northwestern would eventually lead a union drive. And then there wasa former sneaker marketer, Sonny Vaccaro, who was the first to pay college coaches to get their teams to wear his shoes. Hequit his job and began a crusade against the NCAA. "Indentured" is the story of how this small band of renegades, working sometimes in concert and sometimes alone, took on the NCAA, nearly bringing it to its knees.", How can the NCAA blithely wreck careers without regard to due process or common fairness? How can it act so ruthlessly to enforce rules that are so petty? Why won t anybody stand up to these outrageous violations of American values and American justice? In the four years since Joe Nocera asked those questions in a controversial "New York Times "column, the National Collegiate Athletic Association has come under fire. Fans have begun to realize that the athletes involved in the two biggest college sports, men s basketball and football, are little more than indentured servants. Millions of teenagers accept scholarships to chase their dreams of fame and fortune at the price of absolute submission to the whims of an organization that puts their interests dead last. For about 5 percent of top-division players, college ends with a golden ticket to the NFL or the NBA. But what about the overwhelming majority who never turn pro? They don t earn a dime from the estimated $13 billion generated annually by college sports an ocean of cash that enriches schools, conferences, coaches, TV networks, and apparel companies . . . everyone except those who give their blood and sweat to entertain the fans. "Indentured "tells the dramatic story of a loose-knit group of rebels who decided to fight the hypocrisy of the NCAA, which blathers endlessly about the purity of its student-athletes while exploiting many of them: The ones who get injured and drop out because their scholarships have been revoked. The ones who will neither graduate nor go pro. The ones who live in terror of accidentally violating some obscure rule in the four-hundred-page NCAA rulebook. Joe Nocera and Ben Strauss take us into the inner circle of the NCAA s fiercest enemies. You ll meet, among others . . . .Sonny Vaccaro, the charismatic sports marketer who convinced Nike to sign Michael Jordan. Disgusted by how the NCAA treated athletes, Vaccaro used his intimate knowledge of its secrets to blow the whistle in a major legal case..Ed O Bannon, the former UCLA basketball star who realized, years after leaving college, that the NCAA was profiting from a video game using his image. His lawsuit led to an unprecedented antitrust ruling..Ramogi Huma, the founder of the National College Players Association, who dared to think that college players should have the same collective bargaining rights as other Americans..Andy Schwarz, the controversial economist who looked behind the facade of the NCAA and saw it for what it is: a cartel that violates our core values of free enterprise."""Indentured "reveals how these and other renegades, working sometimes in concert and sometimes alone, are fighting for justice in the bare-knuckles world of college sports.", In the four years since Joe Nocera asked those quesÂtions in a controversial New York Times column, the National Collegiate Athletic Association has come under fire. Fans have begun to realize that the athletes involved in the two biggest college sports, men's basÂketball and football, are little more than indentured servants. Millions of teenagers accept scholarships to chase their dreams of fame and fortune - at the price of absolute submission to the whims of an organizaÂtion that puts their interests dead last. For about 5 percent of top-division players, college ends with a golden ticket to the NFL or the NBA. But what about the overwhelming majority who never turn pro? They don't earn a dime from the estimated $13 billion generated annually by college sports - an ocean of cash that enriches schools, conferences, coaches, TV networks, and apparel companies . . . everyone except those who give their blood and sweat to entertain the fans. Indentured tells the dramatic story of a loose-knit group of rebels who decided to fight the hypocrisy of the NCAA, which blathers endlessly about the purity of its 'student-athletes' while exploiting many of them: The ones who get injured and drop out beÂcause their scholarships have been revoked. The ones who will neither graduate nor go pro. The ones who live in terror of accidentally violating some obscure rule in the four-hundred-page NCAA rulebook. Joe Nocera and Ben Strauss take us into the inner circle of the NCAA's fiercest enemies. You'll meet, among others . . . Sonny Vaccaro, the charismatic sports marketer who convinced Nike to sign Michael Jordan. DisÂgusted by how the NCAA treated athletes, Vaccaro used his intimate knowledge of its secrets to blow the whistle in a major legal case. Ed O'Bannon, the former UCLA basketball star who realized, years after leaving college, that the NCAA was profiting from a video game using his image. His lawsuit led to an unprecedented antitrust ruling. Ramogi Huma, the founder of the National ColÂlege Players Association, who dared to think that college players should have the same collective bargaining rights as other Americans. Andy Schwarz, the controversial economist who looked behind the façade of the NCAA and saw it for what it is: a cartel that violates our core values of free enterprise. Indentured reveals how these and other renegades, working sometimes in concert and sometimes alone, are fighting for justice in the bare-knuckles world of college sports. 'Impeccably reported and written, this book puts a bullet in the heart of the country's most morally corrupt institution and will help liberate the thousands who are truly indentured.' Buzz Bissinger, author of Friday Night Lights 'This relentlessly researched, one-stop-shop exposé proves that the NCAA is a hopeless failure posing as the steward of American college athletics.' Frank Deford, Sports Illustrated 'A searing indictment of the power and exploitation at the heart of big-money college athletics . . . A clarion call for anyone who believes that hard-working people deserve fairness, respect, and a level playing field.' Senator Cory Booker 'This book pulls back the covers on the lives that get chewed up by college sports. It's beautifully written and compelling.' Charles Duhigg, author of The Power of Habit 'Shocking and stunning. Two of the nation's finest newspaper writers have delivered an absolute masterpiece.' Paul Finebaum, ESPN 'Painstakingly reported and deftly written, Indentured shines the brightest light yet on the hypocrisy and injustice perpet, No Marketing Blurb, The amount of money generated by college sports is staggering. The National Collegiate Athletic Association takes in $800 million just from its annual men's basketball tournament. Yet while the schools, coaches, TV networks, and sponsors all profit, the athletes themselves do not. These young stars, many from disadvantaged backgrounds, receive no compensation or endorsement deals and can be banned for the slightest infraction of NCAA rules. They put up with indentured servitude to chase their dreams of pro glory. A tiny handful each year reach the NBA or NFL, but what happens to the rest is an epic scandal: little or no real education, often no diploma, and a discouraging future. Bestselling author Joe Nocera, a "New York Times" op-ed columnist and investigative reporter, has emerged as one of the NCAA's fiercest critics. Now he delivers the definitive expose of college sports, behind the glitz of March Madness and the Bowl Championship Series. He reveals the moral, financial, and legal ramifications of an industry that claims to protect amateur athletes while exploiting their talents and hard work. He shines a powerful light on the businessmen behind the NCAA and how their hypocrisy hurts athletes at all levels.